“But I’m not rich!” you wail. “How can I possibly afford the kind of tools my stylist Claire/Julian/Arnold uses?”
Hold it right there. Cheaply bought doesn’t always mean cheaply made, and professional hairdressers are hardly rich themselves (unless their name is Vidal Sassoon, that is!) They have to keep up with the latest technology – it’s part of their trade – but they still shop around for the best deals. But they don’t go to Argos – they go online.
When you go to Claire’s for your six weekly trim, it looks good because she is a professionally trained stylist, using professional products. The chances are, you won’t have heard of most of them – they’re not names you’re likely to see in a high street drug store. If she did use, say, a Babyliss hair straightener on you, it would have been a Babyliss Pro.
Flat irons designed for home use rarely straighten your hair the way professional ones do. In the salon, the plates glide effortlessly over your hair, leaving it sleek, manageable and straight. The style lasts for ages, with no sign of heat damage. It only starts to look like a haystack when you take over.
This is because the dry heat styler in the salon has top quality ceramic plates, often embedded with ionic tourmaline crystals or titanium. It will have a host of other features too, like infra red waves and automatic temperature control.
All this means that your hair is being treated with microscopically smooth precision, with no chance of tearing or split ends. Salon tools work at far higher temperatures than those for the domestic market, which is why your style lasts. But the ionic technology ensures your hair is totally protected from the heat; in fact, it actually conditions itself as the stylist works!
Haircare is a fashion industry, and salon technology is changing all the time. This means there are plenty of professional, cheap hair straighteners available online right now. But there are also a lot of counterfeiters. An FHI Ted Gibson limited edition, for example, may be nothing of the sort.
Luckily, at pinkhairstraightener.co.uk we direct you only to genuine retail outlets that are recognised by the product manufacturers themselves. For example, GHD has a long list of official retail sites selling discounted lines, and we compare prices to get you the best deal.
One example is the Christmas 2008 Special Edition Purple Styling pack, originally £136, which you can now buy for £78 from a GHD retail outlet!
Once you know your budget it can still be confusing. Should you go for the simple reliability of the Chi Ceramic Flat Iron, or the portability of the Tourmaline Hot Tools Cordless? Perhaps you’d like Breakthrough Breast Cancer care to get some of your custom, in which case the GHI 1V Pink Edition is for you – £10 of every sale goes to that charity.
Whatever you decide, our site will prove that buying cheap hair straighteners doesn’t always mean buying the cheapest quality you can afford.
